Braun BC02 Classic Alarm Clock

Braun BC02 Classic Alarm Clock

The Braun BC02 is a small analogue alarm clock designed by Dietrich Lubs, who spent decades at Braun working alongside Dieter Rams. It has a plain black dial, a yellow second hand, and nothing else on its face.

The alarm is a crescendo beep that starts quietly and gets louder until you deal with it. There’s a snooze button, and a light for checking the time in the dark. It runs on a single AA battery and is small enough to take away with you.

If your phone is currently your alarm clock, this gives you a reason to leave it charging in another room.